As is the case with every social platform, Twitter is gradually developing its approach to eCommerce, and the integration of product listings into the app. It’s already tested a Shop module for Professional profiles, as well as product displays in individual tweets . And now, Twitter’s taking the next step, with a live test of ‘Twitter Shops’ now underway with selected merchants or Shopify marketer . As you can see in these images, the new Twitter Shops option provides a large ‘View Shop’ CTA button on business profiles, which users can tap on to view all the products that a business has listed for purchase via the app. As explained by Twitter : Access now ➔ TRENDLINE How brands are leveraging influencer marketing “ With Twitter Shops, merchants can handpick a collection of up to 50 products to showcase to shoppers on Twitter. The feature, which is free to use, gives people the chance to view products from the profiles of their...